Holiday Staging – It’s That Time of Year

By Pam Christensen

The leaves are falling and our Northwest rainy season is upon us. It’s almost time for the holiday season to rush in. If your rehab project has taken more time than expected and you are putting your home on the market in the holiday season, don’t get discouraged. It’s really not the worst time to market and sell your home. Remember that buyers who are shopping for a new home this time of year are serious buyers. They want to be in and settled by the holidays, as much as you would like to have the home under contract and settle in for your long winter’s nap. Also inventory is typically lower this time of year so you have even less competition in our already competitive market.

I am often asked about adding holiday decor when staging in November and December. When we stage during the holidays we do use a touch of holiday sparkle to in our designs, but we keep the sparkle to accents that can be easily replaced on the off chance that the home doesn’t sell before the end of the holiday season. Some of my favorite festive touches include adding silver and gold Christmas ornaments in a glass vase or bowl on a sofa table or as the coffee table centerpiece. I also like to accessorize a fireplace with a stack of brightly wrapped holiday gifts and dress up our faux trees with festive and colorful holiday ornaments. Switching out our white candles with gold or sparkly red candles also create a holiday feel on formal dining tables set with place settings that include sparkly napkin rings or sprigs of faux evergreens. We lean toward simple and elegant suggestions of holiday cheer.

It’s not just the holidays that I look forward to at the end of the year, it’s also time to start planning for New Year ‘s color schemes. Benjamin Moore just sent out their choices for 2017 paint colors of the year, and Pantone will be announcing their colors in December. Benjamin Moore has selected Shadow, a deep charcoal with tones of rich amethyst. Their complementary color palette includes a softer gray, “Sea Life,” along with “Stormy Monday,” an even lighter gray tone. For the full 23 color palette check out.

Sherwin Williams color choice, “Poised Taupe” is a warmer gray tone or as described by Sue Wadden, the director of color marketing for Sherwin-Williams, “It’s like gray and brown had a baby.” I’ve been using colors in what I

describe as the “Graiege” family, as my go-to colors for the past year to help my clients stay current with the Gray trend, yet add beige to add warmth in our drab rainy months. It’s nice to know that Sherwin Williams has followed our lead. Both the Benjamin Moore and Sherwin Williams colors are on the dark rich side with Benjamin Moore’s Shadow being almost black. This dark tones should be paired with bright white trim to lighten the look and used in larger spaces such as grand entry ways or great rooms.

Accent colors and accessories should be kept on the light and bright side, Sea Foam greens and teals will help turn the conservative Poised Taupe, into a contemporary and fun color scheme. Whatever colors you choose, keep in mind that if you are creating a color scheme in your own home, you have to love it! Color trends come and go, and your color choices have to feel warm and welcoming to you each time you walk in your door.

I’d love to hear from you!

Please visit my Facebook page at facebook.com/stagingforcharisma and post a comment. I’d love to hear your questions or challenges, if I don’t know the answer I’ll find an expert who does!

About the author…

Pam Christensen is an Accredited Staging Professional Master, a Certified Real Estate Instructor and teaches an Advanced Home Staging Certification course. Her company, Staging for Charisma, is one of the leading home staging companies in the greater Seattle area, and one of the few that specializes in working with investors to help them maximize their return on investment by providing high quality staging that get results!

REAPS is the oldest – and largest – Professional Association for the real estate investor this side of the Mississippi.” We provide education and networking resources for real estate investors, those who want to be investors and anyone who provides value to our members. Our goals are to motivate and support our members and guests through education, discussion, legislative action and networking. We host over 40 live events a year around Puget Sound and they are all open to the public. If you’ve never attended one of our meetings, just email our office at info@reapsweb.com and be our guest.

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