By Pam Christensen
Don’t you love a bright shiny New Year? It’s great to be filled with ideas for all the possibilities a New Year can bring and celebrate all of the accomplishments of the outgoing year. Do you keep your New Year wishes, goals and intentions somewhere so that you can look back on them?
We at Staging for Charisma have a custom developed database that we use to see how we are doing year after year. I checked what we did in 2016 compared to 2015 and found that we staged 302 homes in 2016 with an average time between listing and pending of only 8.5 days for 90% of the homes we staged. In 2015 we staged 254 homes with 90% of the homes pending within 11 days. This year our target is to stage 350 homes or more and get our average time on market down to 6 days. I’m very excited to see how we do. We have moved into a larger warehouse so we can add to our inventory and have additional staff so we can better respond to added volume or unexpected schedule changes. Our real estate photography services are also expanding, allowing us handle all the stress of coordinating staging and photography for you, to make your life simpler.
Previously, I talked about the Sherwin Williams and Benjamin Moore’s colors of the year selections. Sherwin Williams selected Poised Taupe, a Beige toned Gray, while Benjamin Moore went with the dramatic Shadow, a dark almost black Purple. Now the rest of the brands have announced their color selections for 2017. Pantone has selected Greenery. A fresh and zesty yellow-green shade that evokes the color of new growth, when nature’s greens revive, restore and renew. This bright green is illustrative of flourishing foliage and the great outdoors. After the tumult of last year’s political season, Greenery signals consumers to take a deep breath, oxygenate and reinvigorate. Greenery is nature’s neutral. However, it’s not everyone’s cup of tea and can be too bright for most tastes. To tone it down the flamboyant Green, it can be paired with a neutral gray, a soft rose quartz or a warm cashmere.
For those who prefer strict neutral hues, Kelly-Moore is offering Kettleman as its choice for 2017. It’s a dark gray that has a touch of warmth to it, perfect for those who find true gray too chilly. Like Benjamin Moore’s Shadow, it’s a rather dark color, so it needs to be used in small doses or paired with plenty of contrasting light hues.
Based on the colors for this year, designers are moving away from the colder grays and migrating more to blue or even lavender gray shades. Others are done with Gray all together and selecting radically different colors like Pantone’s Greenery or Honey Glow from Dunn-Edwards. Honey Glow is like a burst of sunshine amid the cooler, moodier hues from the others. It’s a happy, welcoming hue that works well in a kitchen, living room or on the front door.
When choosing colors for selling, my recommendation 1S to stick with neutrals, Grays, Taupe, or Cashmere. When you are choosing colors for your own home, you can dare to be bold or stick with conservative soft pastels. Prior to painting I suggest buying a small sample of the paint and testing it on a wall. See if the color changes when paired with your furnishings, and how the color plays with different light and shadow. If you’re unsure of where to start, please call me and either I or one of our designers can meet with you to help you select paint colors that will wow potential buyers or compliment your lifestyle.
I’d love to hear from you! Please visit my Facebook page at www.facebook.com/stagingforcharisma and post a comment I’d love to hear your questions or challenges, if I don’t know the answer I’ll find an expert who does!
About the author …
Pam Christensen is an Accredited Staging Professional Master, a Certified Real Estate Instructor and teaches an Advanced Home Staging Certification course. Her company, Staging for Charisma, is one of the leading home staging companies in the greater Seattle area, and one of the few that specializes in working with investors to help them maximize their return on investment by providing high quality staging that get results!
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